If you are reading this post, you might be wondering "why do I need to know about copy writing?". Here are the facts: If you are active in any form of Internet Marketing, you need copy writing skills. The Internet is a communication platform, not just technically, but also between individuals. Every written communication you make with someone (usually your target market) contains a message, and the clearer and more understandable that message is, the better the results you will achieve. Those communications may take the form of emails, articles, presentations, blog posts, sales letters, answers to queries, a call to action, requests for assistance, describing a problem, making a suggestion, coaching someone, writing ads, designing a web site or a sales funnel, describing a solution and there are a myriad of other reasons why people communicate. All these require easy to read, memorable communications that will stay in the reader's memory and prompt them to take ...